A Matter of Appearances

You look like an old man,” my wife told me. “Your hair. Your clothes. You are 22 years old, not 52.” She was right. I did look older than 22. However, that was the point. “You don’t understand,” I said. “I am trying to sell ads to men in their 40s, 50s and 60s. I already have one strike against me …

So you don’t think you have enough followers

We all like having followers. To many, it is a barometer of effectiveness. However, comparisons can kill our enthusiasm. For instance, if I were to compare myself to Michael Hyatt, I would feel pretty inadequate. Michael’s “Your Virtual Mentor” blog has more than 615,000 total subscribers. I have 67 (as of this writing). In 2012, Michael’s blog averaged more than 302,000 …

Marketing: Don’t Just Sell The Sizzle

Great marketing comes in many forms. For instance, a convenience store I frequent near my office is located next door to a Burger King® fast food restaurant. From time to time, you can smell the flame broiler cooking burgers as the place gets ready for lunch rush. That smell is enough to make anyone hungry for a Whopper®. In fact, …