Marketing-Steak

Marketing: Don’t Just Sell The Sizzle

Great marketing comes in many forms. For instance, a convenience store I frequent near my office is located next door to a Burger King® fast food restaurant. From time to time, you can smell the flame broiler cooking burgers as the place gets ready for lunch rush. That smell is enough to make anyone hungry for a Whopper®. In fact, …

interviewing

3 Ways To Not Suck At Interviewing

I usually suck at interviewing when it comes to hiring someone. The main problem: I talk too much. Many times, I find myself “selling” the prospective team member on the company and the position, rather than doing a proper investigation. While the prospect may end up “sold,” I have failed. After about a week, I wonder, “What have I done?” After …

audience

The right trade association can make all the difference

by David Specht More than a decade ago, America experienced the worst natural disaster in its history. When Hurricane Katrina came ashore just east of New Orleans, it left an unprecedented amount of damage in its path. Just when we thought the worst was over, levees broke along Lake Ponchartrain, flooding New Orleans and many of the surrounding communities.  Even today, …

Dave’s Blog: Periscope vs. Meerkat: Why A Platform Matters

Several month’s ago, I heard one of my favorite authors/bloggers/social media guys, Gary Vaynerchuck (that’s VAY-NER-CHUCK) gone on and on about a new app called Meerkat. It allowed for live streaming of video through the app to the social-sphere via twitter. The idea was simple, yet powerful. We even used the app to broadcast live at a trade show for …

Dave’s Blog: When We Get Behind Closed Doors

The old Charlie Rich song was talking about the “benefits” of closed doors — especially in the realm of relationships. However, in business, closed doors are often more trouble than they are worth. When a leader takes someone behind closed doors on campus, it can create a flurry of speculation — rarely good speculation. A closed door brings a sense of …