We all like having followers. To many, it is a barometer of effectiveness. However, comparisons can kill our enthusiasm. For instance, if I were to compare myself to Michael Hyatt, I would feel pretty inadequate. Michael’s “Your Virtual Mentor” blog has more than 615,000 total subscribers. I have 67 (as of this writing).
In 2012, Michael’s blog averaged more than 302,000 unique visitors per month. Mine averages 325.
Michael has nearly 278,000 Twitter followers. I have 458.
Sounds pretty depressing doesn’t it? Well, it isn’t depressing at all.
Imagine yourself in a room with 325 people. Now imagine them turning to you for insight, guidance or entertainment. They are literally there to hear what you have to say. That is pretty impressive. The unique visitor numbers reflect that very scenario if you are a blogger.
The Internet has a way of skewing our perceptions. If the numbers aren’t in the hundreds of thousands or millions, we think we are not being successful. Nothing could be further from the truth.
If I can help just one of the 325 people who visit this site, then I have done something good. If I can help more, then I have done something great.
It is so very important we focus on the “one” who is here, than worry about the thousands who are not.
My audience is counting on me to do my research, share my insights and help their businesses and lives — and so is yours.
Michael has been a great mentor to me and hundreds of thousands of others. It is important for me to do the same for my followers — regardless of how great (or small) the number.
I am thankful for each and every reader/follower. I trust you find value in what I am offering, and it is something I do not take lightly.
“His master replied, ‘Well done, good and faithful servant! You have been faithful with a few things; I will put you in charge of many things. Come and share your master’s happiness!’ — Matthew 25:23 (NIV)
Appreciate the circle of influence you have.