For the past 20+ years, I have read (and written) editorials about voter turnout. Sometimes, I try to play on the patriotism of the voter, reminding readers how men and women died for their right (and obligation) to vote. Other editorials try to use hyperbole or strong-armed persuasion to hopefully entice a non-voting voter into one who heads to the polls. …

You look like an old man,” my wife told me. “Your hair. Your clothes. You are 22 years old, not 52.” She was right. I did look older than 22. However, that was the point. “You don’t understand,” I said. “I am trying to sell ads to men in their 40s, 50s and 60s. I already have one strike against me …

Great marketing comes in many forms. For instance, a convenience store I frequent near my office is located next door to a Burger King® fast food restaurant. From time to time, you can smell the flame broiler cooking burgers as the place gets ready for lunch rush. That smell is enough to make anyone hungry for a Whopper®. In fact, …