You look like an old man,” my wife told me. “Your hair. Your clothes. You are 22 years old, not 52.” She was right. I did look older than 22. However, that was the point. “You don’t understand,” I said. “I am trying to sell ads to men in their 40s, 50s and 60s. I already have one strike against me …
So you don’t think you have enough followers
We all like having followers. To many, it is a barometer of effectiveness. However, comparisons can kill our enthusiasm. For instance, if I were to compare myself to Michael Hyatt, I would feel pretty inadequate. Michael’s “Your Virtual Mentor” blog has more than 615,000 total subscribers. I have 67 (as of this writing). In 2012, Michael’s blog averaged more than 302,000 …
Marketing: Don’t Just Sell The Sizzle
Great marketing comes in many forms. For instance, a convenience store I frequent near my office is located next door to a Burger King® fast food restaurant. From time to time, you can smell the flame broiler cooking burgers as the place gets ready for lunch rush. That smell is enough to make anyone hungry for a Whopper®. In fact, …
Why Do I (And You) Have to Apologize If We Were Right?
Here is a hypothetical situation: A rift was caused between two people that was based on bad information. One party held a grudge for months because of it. It’s time a apologize. Everything is OK, right? Not even close. The party on the receiving end of the apology is now offended. Why? Maybe the apology was a bit lukewarm. Maybe …
4 Ways to Find the Time to Read
“I don’t like to read.” How many times have you heard those excuses when it comes to personal development? How many times have you used those excuses? I used to do the same thing. But not anymore. Readers Lead and Leaders Read — Dave Ramsey (and probably many others) While listening to Dave Ramsey one day, I heard him say that …
No. You Can’t Say That On Facebook
The other day, I witnessed something on Facebook that really ticked me off (Big surprise, huh?). This wasn’t the first time something like this had happened, which is sad. An inspirational word picture was shared via a timeline. In it, there was a grammatical error. Being a quote, I wasn’t sure if the error was intentional or not. However, the …
3 Ways To Not Suck At Interviewing
I usually suck at interviewing when it comes to hiring someone. The main problem: I talk too much. Many times, I find myself “selling” the prospective team member on the company and the position, rather than doing a proper investigation. While the prospect may end up “sold,” I have failed. After about a week, I wonder, “What have I done?” After …
Father’s Day: Dad is not an idiot
With Father’s Day coming up this Sunday, I ran across the following conversation on Facebook. I am changing the names of those in the conversation (I only know one of the commenters), but I believe you will find it interesting nonetheless. Please forgive the grammar/spelling. After all, it’s Facebook. Status Poster: Gah that little boy sure does know how to …